Why Pricing Your Home Right the First Time Matters

Why Pricing Your Home Right the First Time Matters

Selling a home isn’t just about finding a buyer—it’s about finding the right buyer at the right price. In today’s market, where inventory is growing and buyers are taking more time to make decisions, pricing your home correctly from the start is more important than ever.

According to the National Association of REALTORS® (NAR), homes priced correctly sell 50% faster and typically for closer to the asking price than those that start overpriced. In June 2025, the average home sat on the market for 53 days—five days longer than last year. That extra time often forces sellers into price reductions that could have been avoided.

Why Starting at the Right Price Matters

1. First Impressions Count
   The first two weeks your home is listed are your most valuable. That’s when it will get the most views online, the most agent showings, and the most buyer interest. Overprice it, and you risk missing your best shot at a strong offer.

2. Buyers Compare Everything
   Today’s buyers have more data at their fingertips than ever before. They’re comparing your home to similar listings in real time. If your home seems overpriced compared to similar properties, buyers will simply skip it.

3. Avoid the “Stale Listing” Label
   The longer your home sits, the more buyers wonder, What’s wrong with it? Even if there’s nothing wrong, perception is everything in real estate.

4. Better Negotiating Power
   Fairly priced homes attract more offers. More offers often lead to stronger final sales prices, sometimes even above asking.

Common Pricing Mistakes

❌ Pricing based on what you “need” from the sale rather than market data
❌ Adding extra because “we can always come down later”
❌ Ignoring market shifts and buyer activity trends
❌ Pricing emotionally because of upgrades or personal value

How to Find the Sweet Spot

• Review comparable sales from the last 90 days

• Consider active listings—this is your competition

• Adjust for market trends (rising or falling)

• Factor in location, condition, and updates

💡 Pro Tip: Work with a local real estate agent who knows your neighborhood’s data, not just city-wide trends. Pricing is hyper-local.

📩 Thinking about selling? Let’s schedule a pricing strategy session. I’ll review the data, show you your competition, and help you position your home for a fast, profitable sale.